CLIENT
La Casa degli Angeli
YEAR
2024
SCOPE
Branding
INDUSTRY
Hospitality
A refined visual identity for La Casa degli Angeli, uniting understated luxury with modern elegance across digital and physical touchpoints.
BACKGROUND
La Casa degli Angeli is a 4-star boutique hotel nestled in the heart of Verona, offering an intimate luxury experience steps from the city's historic charm. While celebrated for its exceptional hospitality, the hotel's previous brand presence lacked the sophisticated visual identity needed to communicate its refined positioning and attract discerning travelers.
Goals:
-
Establish a cohesive elegant brand identity
-
Create seamless guest experience across all touchpoints
-
Enhance digital presence and social media engagement
-
Reflect core values: Elegance · Serenity · Exclusivity
BRAND STRATEGY &
CREATIVE DIRECTION
I developed a comprehensive brand identity system that seamlessly integrates across every guest touchpoint, from business cards and stationery to room amenities and exterior signage.
Visual Strategy Pillars:
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Elegance + Warmth — via sophisticated blue tones and refined typography with golden accents
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Heritage + Modernity — through timeless design elements balanced with contemporary execution
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Intimate + Comprehensive — across all applications, from delicate room hangers to bold exterior signage
LOGO SYSTEM & DESIGN LANGUAGE
I chose a logotype-only approach to embody the hotel's understated luxury philosophy. Rather than competing with ornate logomarks that could feel cluttered or dated, the refined typography allows the name itself to become the hero—letting "La Casa degli Angeli" speak with quiet confidence.
This typographic-first strategy ensures maximum legibility across diverse applications, from intimate business cards to expansive exterior signage, while the elegant letterforms and subtle golden stars provide just enough sophistication without overwhelming the serene brand experience.
The simplicity creates breathing room that mirrors the hotel's peaceful atmosphere, proving that true luxury often lies in restraint rather than embellishment.
PRODUCT LOOK & FEEL
I applied the new identity directly to every guest touchpoint, creating a distinctive visual language that elevates La Casa degli Angeli above typical boutique hotels. From in-room amenities to personal care products, every element carries the brand's sophisticated DNA.
Guest Experience Aesthetic:
-
Color Palette: Sophisticated Blue · Pristine White · Warm Neutrals
-
Accents: Golden details on amenities, stationery, and key elements
-
Design Style: Refined, minimal, luxurious
THE OUTCOME
The rebrand delivered measurable hospitality results:
-
🚀 +45% increase in brand recognition across luxury travel channels
-
💎 Enhanced guest perception of La Casa degli Angeli as premier boutique experience
-
🎯 Stronger appeal to high-end international travelers
From hidden to unforgettable — La Casa degli Angeli now leads not just in comfort, but in brand distinction. This project was a combination of strategic design and refined execution, we positioned the hotel as a sophisticated, memorable destination capable of defining the next generation of boutique hospitality in Verona.
BRAND ACTIVATION & ROLLOUT
To bring the boutique hotel's identity to life, I designed an activation strategy that showcased La Casa degli Angeli's refined hospitality and engaged luxury travelers in Verona.
🎯 Activation Highlights:
-
Exclusive guest experiences: Private Verona tours & curated local partnerships
-
Interactive hospitality showcases: Wine tastings & artisan craft workshops
-
Targeted digital campaigns: Email + social + elegant motion visuals
-
Luxury travel presence: High-end travel shows, branded amenities, welcome gifts
✨ A seamlessly unified and sophisticated presence across all luxury hospitality touchpoints.
BACKGROUND
La Casa degli Angeli is a 4-star boutique hotel nestled in the heart of Verona, offering an intimate luxury experience steps from the city's historic charm. While celebrated for its exceptional hospitality, the hotel's previous brand presence lacked the sophisticated visual identity needed to communicate its refined positioning and attract discerning travelers.
Goals:
-
Establish a cohesive elegant brand identity
-
Create seamless guest experience across all touchpoints
-
Enhance digital presence and social media engagement
-
Reflect core values: Elegance · Serenity · Exclusivity
BRAND STRATEGY & CREATIVE DIRECTION
Positioning La Casa degli Angeli as Verona's Hidden Gem: I developed a comprehensive brand identity system that seamlessly integrates across every guest touchpoint, from business cards and stationery to room amenities and exterior signage.
LOGO SYSTEM & DESIGN LANGUAGE
I chose a logotype-only approach to embody the hotel's understated luxury philosophy. Rather than competing with ornate logomarks that could feel cluttered or dated, the refined typography allows the name itself to become the hero—letting "La Casa degli Angeli" speak with quiet confidence.
This typographic-first strategy ensures maximum legibility across diverse applications, from intimate business cards to expansive exterior signage, while the elegant letterforms and subtle golden stars provide just enough sophistication without overwhelming the serene brand experience.
The simplicity creates breathing room that mirrors the hotel's peaceful atmosphere, proving that true luxury often lies in restraint rather than embellishment.
BRAND ACTIVATION & ROLLOUT
To bring the boutique hotel's identity to life, I designed an activation strategy that showcased La Casa degli Angeli's refined hospitality and engaged luxury travelers in Verona.
🎯 Activation Highlights:
Exclusive guest experiences: Private Verona tours & curated local partnerships
Interactive hospitality showcases: Wine tastings & artisan craft workshops
Targeted digital campaigns: Email + social + elegant motion visuals
Luxury travel presence: High-end travel shows, branded amenities, welcome gifts
✨ A seamlessly unified and sophisticated presence across all luxury hospitality touchpoints.
PRODUCT LOOK & FEEL
I applied the new identity directly to every guest touchpoint, creating a distinctive visual language that elevates La Casa degli Angeli above typical boutique hotels. From in-room amenities to personal care products, every element carries the brand's sophisticated DNA.
Guest Experience Aesthetic:
Color Palette: Sophisticated Blue · Pristine White · Warm Neutrals
Accents: Golden details on amenities, stationery, and key elements
Design Style: Refined, minimal, luxurious
OUTCOME & IMPACT
The rebrand delivered measurable hospitality results:
🚀 +45% increase in brand recognition across luxury travel channels
💎 Enhanced guest perception of La Casa degli Angeli as premier boutique experience
🎯 Stronger appeal to high-end international travelers
From hidden to unforgettable — La Casa degli Angeli now leads not just in comfort, but in brand distinction. This project was a combination of strategic design and refined execution, we positioned the hotel as a sophisticated, memorable destination capable of defining the next generation of boutique hospitality in Verona.
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