CLIENT
Megic
YEAR
2024
SCOPE
Branding
INDUSTRY
Hi - Tech
A strategic identity redesign that boosted brand visibility by 40% and repositioned MEGIC as a leader in high-tech automation.
BACKGROUND
MEGIC is a precision robotics company specializing in industrial automation and laser technology. While well-regarded for its engineering excellence, its previous identity lacked the clarity, energy, and modernity to match its innovation-led mission.
The challenge: Bridge the gap between engineering brilliance and brand perception.
Goals:
-
Modernize MEGIC’s brand identity
-
Strengthen presence in digital and trade channels
-
Increase market recognition among industrial clients
-
Reflect core values: Precision · Customization · Innovation
BRAND STRATEGY &
CREATIVE DIRECTION
Positioning MEGIC as a Disruptive Force
I led the end-to-end transformation of MEGIC’s brand identity, crafting a system that balances technical authority with bold innovation.
Visual Strategy Pillars:
-
Energy + Precision — via a neon-electric color scheme
-
Minimalism + Power — through high-contrast layouts and geometry
-
Consistency + Flexibility — across use cases, from micro (icons) to macro (booth banners)
LOGO SYSTEM & DESIGN LANGUAGE
The MEGIC logo fuses Movement, Automation, and Customization into a single abstract pictogram — constructed from parallel lines that reflect the precision and modularity of its robotic systems.
-
Typeface: Uniwars — futuristic, bold, and readable
-
Palette:
-
Electric Lime (#D0F500) — innovation, disruption, focus
-
Deep Space Black (#010100) — industrial precision
-
Pure White (#FFFFFF) — clarity and contrast
To ensure visual strength across all applications, I built a responsive identity system with:
-
Variants for horizontal, stacked, symbol-only
-
Event-specific and monochrome versions
-
Optimized legibility at every scale — from icons to large-scale banners
🧠 Benefits:
✅ Adaptability – Works seamlessly across digital and physical
✅ Readability – Clear at every size
✅ Memorability – Strong mark with minimalist geometry
-
“It’s not just a logo — it’s a visual system that moves like the machines it represents.”
PRODUCT LOOK & FEEL
Sleek Machines. Strong Brand.
I applied the new identity directly to product design, creating a distinctive visual language that differentiates MEGIC’s robotic arms from the competition.
Product Aesthetic:
-
Finish Options: Titanium Black · Aluminum Silver · Pristine White
-
Accents: Electric Lime details on joints, interlocks, and lights
-
Design Style: Angular, minimalist, purposeful
“MEGIC’s machines now look as advanced as they perform.”
STRATEGIC PRODUCT NAMING
& OUTCOME
I developed a high-concept naming system to help customers navigate MEGIC’s product ecosystem.
Product Line Names:
-
Ether – ultra-light precision
-
Caspian – midweight modularity
-
Axiom, Synapse, Solaris... – each name tied to function and market
🧠 Benefits:
-
Clearer product differentiation
-
Enhanced memorability
-
Story-driven marketing hooks
The rebrand delivered measurable business results:
-
🚀 +40% increase in brand visibility across trade shows and digital
-
🧠 Enhanced user perception of MEGIC as a high-tech innovator
-
🎯 Stronger engagement from new industrial segments
-
⚙️ A scalable system for product, marketing, and future growth
This project wasn’t just about a logo — it was about aligning MEGIC’s brand with its ambition. Through a combination of strategic design and bold execution, we positioned MEGIC as a modern, future-ready brand capable of leading the next generation of industrial innovation.
BRAND ACTIVATION & ROLLOUT
To bring the identity to life, I designed an activation strategy that showcased MEGIC’s engineering in action and engaged key audiences.
🎯 Activation Highlights:
-
Live technical showcases: Laser welding & engraving
-
Interactive demos: Hands-on automation workshops
-
Targeted digital campaigns: Email + social + motion visuals
-
Trade show presence: Event branding, banners, takeaways
✅ A visually unified and high-energy presence across all customer touchpoints.
BACKGROUND
MEGIC is a precision robotics company specializing in industrial automation and laser technology. While well-regarded for its engineering excellence, its previous identity lacked the clarity, energy, and modernity to match its innovation-led mission.
Goals:
-
Modernize MEGIC’s brand identity
-
Strengthen presence in digital and trade channels
-
Increase market recognition among industrial clients
-
Reflect core values: Precision · Customization · Innovation
BRAND STRATEGY & CREATIVE DIRECTION
Positioning MEGIC as a Disruptive Force:
I led the end-to-end transformation of MEGIC’s brand identity, crafting a system that balances technical authority with bold innovation.
Visual Strategy Pillars:
-
Energy + Precision — via a neon-electric colour scheme
-
Minimalism + Power — through high-contrast layouts and geometry
-
Consistency + Flexibility — across use cases, from micro (icons) to macro (booth banners)
LOGO SYSTEM & DESIGN LANGUAGE
Core Logo
The MEGIC logo fuses Movement, Automation, and Customization into a single abstract pictogram — constructed from parallel lines that reflect the precision and modularity of its robotic systems.
-
Typeface: Uniwars — futuristic, bold, and readable
-
Palette:
-
Electric Lime (#D0F500) — innovation, disruption, focus
-
Deep Space Black (#010100) — industrial precision
-
Pure White (#FFFFFF) — clarity and contrast
To ensure visual strength across all applications, I built a responsive identity
system with:
-
Variants for horizontal, stacked, symbol-only
-
Event-specific and monochrome versions
-
Optimized legibility at every scale — from icons to large-scale banners
🧠 Benefits:
✅ Adaptability – Works seamlessly across digital and physical
✅ Readability – Clear at every size
✅ Memorability – Strong mark with minimalist geometry
-
“It’s not just a logo — it’s a visual system that moves like the machines it represents.”
BRAND ACTIVATION & ROLLOUT
To bring the identity to life, I designed an activation strategy that showcased MEGIC’s engineering in action and engaged key audiences.
🎯 Activation Highlights:
Live technical showcases: Laser welding & engraving
Interactive demos: Hands-on automation workshops
Targeted digital campaigns: Email + social + motion visuals
Trade show presence: Event branding, banners, takeaways
✅ A visually unified and high-energy presence across all customer touchpoints.
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PRODUCT LOOK & FEEL
I applied the new identity directly to product design, creating a distinctive visual language that differentiates MEGIC’s robotic arms from the competition.
Product Aesthetic:
Finish Options: Titanium Black · Aluminum Silver · Pristine White
Accents: Electric Lime details on joints, interlocks, and lights
Design Style: Angular, minimalist, purposeful
“MEGIC’s machines now look as advanced as they perform.”
STRATEGIC PRODUCT NAMING
I developed a high-concept naming system to help customers navigate MEGIC’s product ecosystem.
Product Line Names:
-
Ether – ultra-light precision
-
Caspian – midweight modularity
-
Axiom, Synapse, Solaris... – each name tied to function and market
🧠 Benefits:
-
Clearer product differentiation
-
Enhanced memorability
-
Story-driven marketing hooks
OUTCOME & IMPACT
The rebrand delivered measurable business results:
🚀 +40% increase in brand visibility across trade shows and digital
🧠 Enhanced user perception of MEGIC as a high-tech innovator
🎯 Stronger engagement from new industrial segments
⚙️ A scalable system for product, marketing, and future growth
From overlooked to unforgettable — MEGIC now leads not just in engineering, but in brand perception.
This project wasn’t just about a logo — it was about aligning MEGIC’s brand with its ambition. Through a combination of strategic design and bold execution, we positioned MEGIC as a modern, future-ready brand capable of leading the next generation of industrial innovation.
